roi-calculator

Compute channel-level ROI with multi-touch attribution and scenario planning.

726|123|Updated Feb 11, 2026

Search Tags:#analytics #marketing #reporting #budgeting #attribution #roi

Ready to run

npx skills add https://github.com/indranilbanerjee/digital-marketing-pro --skill roi-calculator-indranilbanerjee

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: roi-calculator
Source: https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/roi-calculator
Command: npx skills add https://github.com/indranilbanerjee/digital-marketing-pro --skill roi-calculator-indranilbanerjee

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires pandas, numpy, and includes scripts (resource) components.

What problem does it solve?

Calculate and justify marketing ROI across channels, including ROAS, CAC, CPL, and LTV, using multi-touch attribution.

Core Features & Use Cases

Channel-level ROI and ROAS calculations
Multi-touch attribution modeling with scenario planning
Budget reallocation scenarios and executive reporting
Industry benchmarking against vertical profiles

Quick Start

Provide your channel spend and outcomes, select an attribution model, and run the ROI calculator to generate a report.

Frequently Asked Questions about roi-calculator

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I calculate marketing ROI across multiple channels using multi-touch attribution?▼

Calculate channel-level marketing ROI by loading your channel spend and outcomes, selecting a multi-touch attribution model, and running the calculator to generate a report covering paid search, social, email, SEO, and content.

What is multi-touch attribution and how does it justify marketing budget reallocations?▼

Multi-touch attribution assigns credit across touchpoints to compute channel-level ROI, enabling you to model budget reallocations and justify marketing investments using metrics like ROAS, CAC, CPL, and LTV.

Can I benchmark my campaign ROAS and CAC against industry profiles?▼

Yes, you can benchmark campaign performance against vertical industry profiles. The calculator computes ROAS, CAC, and CPL metrics and compares them to industry standards to evaluate your marketing effectiveness.

Does the ROI calculator support scenario planning with LTV adjustments?▼

Yes, the ROI calculator supports optional LTV adjustments and scenario planning. You can model budget reallocations across channels and forecast outcomes before finalizing your marketing investments.

What data do I need to provide to run the ROI calculator and generate an executive report?▼

Provide your channel spend and outcome data, select your preferred attribution model, and run the calculator. It generates executive reporting that details channel-level ROI, ROAS, CAC, and CPL metrics.