roi-simulator

What problem does it solve?

This skill removes manual spreadsheet work and guesswork when preparing ROI arguments for proposals and client hearings by interactively collecting inputs and producing reproducible, proposal-ready ROI calculations. It handles forward simulations from baseline metrics to projected ROI and reverse calculations that show what improvements or traffic increases are required to meet target revenue or payback goals.

Core Features & Use Cases

• Interactive data collection: Guides users through required inputs per engagement type (Web/EC/Ads/SEO/BtoB) and marks whether values are measured, estimated, or benchmarked.
• Forward and reverse simulations: Computes gross-profit-based ROI, ROAS, payback months, EC funnel decomposition, and sensitivity analyses across scenarios.
• Proposal-ready outputs: Produces structured Markdown reports with assumptions, funnel tables, bottleneck analysis, three improvement scenarios, and a clear recommendation for proposals or decision memos.

Quick Start

Ask the ROI simulator to calculate ROI for a proposed web or EC investment by providing current sessions, CVR or funnel step rates, average order value, gross margin, initial cost, monthly cost, evaluation period, and any target improvements or target payback period.