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Othmane-Khadri
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run-competitive-intel

Generate comparative competitive intelligence briefs from competitor URLs.

277|88|Updated Jan 4, 2026
Search Tags:#positioning#Anthropic#Firecrawl#battle card#pricing analysis#competitive intel#lead-to-sales enablement
One-click install
npx skills add https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system --skill run-competitive-intel
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: run-competitive-intel
Source: https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/run-competitive-intel
Command: npx skills add https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system --skill run-competitive-intel

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires firecrawl, anthropic, tsx, npx, and includes references (resource) components.

What problem does it solve?

It helps you quickly understand a competitor’s pricing, positioning, recent changes, and customer-story angles so you can craft sharper GTM decisions and messaging without doing manual research.

Core Features & Use Cases

  • Competitive intelligence pipeline: Pulls competitor insights (pricing, positioning, recent changes, and customer stories) into a comparative markdown brief.
  • Actionable comparative output: Surfaces differences vs. your own company positioning so you can adjust messaging, targeting, and sales conversations.
  • Supported scenarios: Use it when you need to analyze a competitor, compare yourself to them, audit pricing, or prepare a battle-card style follow-up.

Quick Start

Ask it for a competitor URL like: "Run competitive intel for competitor example.com and give me the comparative brief."

Frequently Asked Questions about run-competitive-intel

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate competitive intelligence briefs from a competitor website?▼

Yes, you can automate battle card preparation by running competitor scans that extract pricing, positioning, and recent changes, comparing them against your internal company context to produce sales enablement briefs.

Do I need API keys to run competitive intel and analyze competitor pricing?▼

Yes, you need both a FIRECRAWL_API_KEY to scrape competitor website data and an ANTHROPIC_API_KEY to process the competitive intel, analyze pricing, and generate the comparative brief.

What inputs are required for competitive positioning comparisons using this approach?▼

Competitive positioning comparisons require a competitor URL as input, valid Firecrawl and Anthropic API keys, and a local company context file at ~/.gtm-os/company_context.yaml to define your baseline positioning.

How does competitor website scanning work for GTM positioning analysis?▼

Competitor website scanning for GTM positioning uses Firecrawl to extract pricing and customer stories, then applies Anthropic models to analyze recent changes and surface differences against your company context.

Can I use this competitive intel pipeline without a local company context file?▼

No, the competitive intel pipeline reads your baseline positioning from a local company context file at ~/.gtm-os/company_context.yaml, which is required to generate comparative analysis against the competitor.

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