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schema-markup

Identify and apply schema.org JSON-LD markup to page content.

Updated Aug 23, 2026
Search Tags:#validation#schema#seo#structured-data#markup#json-ld#rich-results
One-click install
npx skills add https://github.com/pembee-app/pembee-marketing --skill schema-markup-pembee-app
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: schema-markup
Source: https://github.com/pembee-app/pembee-marketing/tree/main/.claude/skills/schema-markup
Command: npx skills add https://github.com/pembee-app/pembee-marketing --skill schema-markup-pembee-app

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Schema markup confusion can prevent pages from communicating content clearly to search engines; this skill provides a structured approach to implementing JSON-LD markup that aligns with schema.org to improve discoverability and eligibility for rich results.

Core Features & Use Cases

  • Provides a curated set of common schema types (Organization, WebSite, Article, Product, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event) with guidelines on required properties.
  • Includes templates and validation guidance to ensure markup matches page content and passes Google’s validation tools.
  • Use Case: Add JSON-LD to a product page to enable product rich results, or to a FAQ section to enable FAQ rich results.

Quick Start

Add JSON-LD markup to your homepage using the WebSite and Organization types and validate with Google’s Rich Results Tool.

Frequently Asked Questions about schema-markup

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I add JSON-LD structured data to my web pages for rich results?▼

To add JSON-LD structured data, apply schema.org markup to your page content and place it in the head or end of the body. This helps search engines understand your content and qualifies pages for rich results like product snippets or FAQs.

What schema.org types should I use for product and FAQ pages?▼

Use the Product schema type to enable product rich results and FAQPage schema type for FAQ sections. These common types have specific required properties that ensure your markup accurately communicates page content to search engines.

How do I validate schema markup against Google's guidelines?▼

Validate schema markup using Google's official Rich Results Tool. This ensures your JSON-LD is compliant with Google's guidelines, matches your page content accurately, and is properly parsed for search engine understanding.

Does JSON-LD schema markup work for LocalBusiness and Event pages?▼

Yes, JSON-LD schema markup supports LocalBusiness and Event page types. This skill provides curated templates and required property guidelines for these specific types to help search engines correctly identify and display your local or event information.

Why does my structured data fail to show rich results in search?▼

Structured data fails to show rich results when JSON-LD is not compliant with Google's guidelines or does not match page content. Proper property usage and validation with official tools are required to ensure search engines can accurately parse the markup.

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