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sdlc-gtm-strategy

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Plan GTM strategy that scales with your product.

Marketing & Sales#messaging#pricing#go-to-market#packaging#playbooks#launch#gtm
Authordinoudon
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Go-to-market strategy is the blueprint that ensures software products reach the right customers with the right message, at the right time, and with the right model of engagement, aligning product, marketing, and sales motions.

Core Features & Use Cases

  • GTM Motion Selection: choose PLG, hybrid, or sales-led motions based on product fit, buyer personas, and pricing strategy.
  • Launch Planning & Enablement: create a phased launch plan, messaging, assets, and sales enablement playbooks to accelerate adoption.
  • Positioning & Messaging: craft target-market statements, value propositions, and proof points for different buyer segments.
  • Channel & Partnerships: define distribution, partner programs, and co-marketing activities to amplify reach.
  • Measurement & Optimization: establish KPIs, dashboards, and feedback loops to iterate on market strategy.

Quick Start

Draft a GTM plan for a mid-market software product and map it to a PLG, hybrid, or sales-led motion.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: sdlc-gtm-strategy
Download link: https://github.com/dinoudon/sdlc-skills/archive/main.zip#sdlc-gtm-strategy

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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