seo-competitor-pages

Generate structured competitor comparison pages with feature matrices and schema.

116|28|Updated Apr 24, 2026
One-click install
npx skills add https://github.com/seranking/seo-skills --skill seo-competitor-pages-seranking
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-competitor-pages
Source: https://github.com/seranking/seo-skills/tree/main/skills/seo-competitor-pages
Command: npx skills add https://github.com/seranking/seo-skills --skill seo-competitor-pages-seranking

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams generate balanced, conversion-focused competitor comparison and alternatives pages (e.g., X vs Y, best X for Y, and alternatives to X) by synthesizing data from competitor analysis, SERP insights, and existing pages to draft a ready-to-publish page structure with a feature matrix, schema, and CTA flow.

Core Features & Use Cases

  • Page types produced: "X vs Y" head-to-head, "Alternatives to X", and "Best X for Y" pages with targeted keywords.
  • Prerequisites: SE Ranking MCP server connected; Claude's WebFetch tool available.
  • Process outputs: A draft COMPARISON.md with hero, TL;DR, feature matrix, sections per dimension, FAQ, verdict, and schema-ready JSON-LD.
  • Real-world use: Marketers and SEOs comparing products to inform content strategy and win more traffic.

Quick Start

Provide the brands and target keywords, then run the skill to generate a balanced comparison draft.

Frequently Asked Questions about seo-competitor-pages

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a balanced competitor comparison page for SEO?

To create a balanced competitor comparison page, this Skill synthesizes SERP insights and competitor analysis to draft a structured page with a feature matrix, schema-ready JSON-LD, and CTA flow. It outputs a ready-to-publish COMPARISON.md file.

What is the best way to build an "alternatives to" landing page?

The best way to build an alternatives page is to automate generation using competitor data and SERP insights. This Skill drafts balanced, conversion-focused pages with targeted keywords, a TL;DR, feature matrix, and FAQ sections.

Do I need SE Ranking to generate SEO competitor comparison pages?

Yes, you need the SE Ranking MCP server connected and Claude's WebFetch tool available. Optional Firecrawl data can also be integrated to enhance the feature matrix and schema generation for your comparison pages.

Can I generate schema markup and a feature matrix for X vs Y pages?

Yes, you can generate schema markup and a feature matrix for X vs Y head-to-head pages. The Skill outputs schema-ready JSON-LD and structured dimensions by synthesizing existing competitor pages and SERP data.

How does the Skill handle "best X for Y" comparison pages?

For "best X for Y" comparison pages, the Skill synthesizes competitor analysis and SERP insights to draft a structured page. It includes a hero section, TL;DR, per-dimension sections, a verdict, and schema-ready JSON-LD.

What limitations exist when drafting competitor comparison pages?

A key limitation is the dependency on external data; the SE Ranking MCP and WebFetch must be available to synthesize SERP insights and existing competitor pages. Without these connected tools, the feature matrix and CTA flow cannot be generated.