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seo-local

Audit Google Business Profile, NAP, reviews, citations, and local schema for local SEO issues.

Updated Apr 22, 2026
Search Tags:#citations#reviews#location pages#local seo#google business profile#nap consistency#local schema
One-click install
npx skills add https://github.com/agencedajm/claude-seo --skill seo-local-agencedajm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/agencedajm/claude-seo/tree/main/skills/seo-local
Command: npx skills add https://github.com/agencedajm/claude-seo --skill seo-local-agencedajm

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Local businesses lose map-pack visibility when their Google Business Profile, NAP consistency, reviews, citations, and local schema are incomplete or mismatched, reducing both local SEO and AI search presence.

Core Features & Use Cases

  • Business-type detection (Brick-and-mortar, SAB, Hybrid) to apply the right checks and avoid irrelevant recommendations.
  • GBP optimization review across categories, embeds/signals, photos/video evidence guidance, business hours visibility, and link strategy.
  • Reviews and reputation health assessment including rating/count/recency indicators, aggregateRating schema presence, and owner-response considerations.
  • Local on-page SEO audit focused on city/service targeting, dedicated location pages, internal linking, click-to-call/contact UX, and doorway-page risk.
  • NAP consistency and citation checks comparing page HTML vs LocalBusiness schema and local directory presence for stronger AI citability.
  • Local schema validation including correct LocalBusiness subtype patterns by vertical and SAB/multi-location schema expectations.
  • Location-page quality scoring for multi-location sites, including unique-content thresholds and store locator crawlability guidance.
  • Prioritized action plan output with Critical/High/Medium/Low next steps for rapid fixes.

Quick Start

Run the seo-local skill on your location page by asking: analyze local SEO for https://example.com.

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve local SEO rankings and fix Google Business Profile visibility issues?▼

To improve local SEO rankings, you must audit your Google Business Profile signals, NAP consistency, reviews, citations, and local schema to identify and fix mismatches that reduce map-pack visibility. This process generates a scored, prioritized remediation plan for rapid fixes.

Why is my local business underperforming in local packs and AI-driven local results?▼

Your local business underperforms in local packs when your Google Business Profile, NAP consistency, reviews, citations, and local schema are incomplete or mismatched, reducing both local SEO and AI search presence. An audit comparing page HTML against LocalBusiness JSON-LD identifies these specific gaps.

How do I check NAP consistency and validate LocalBusiness schema for multi-location sites?▼

You check NAP consistency by comparing page HTML against LocalBusiness JSON-LD and local directory presence to ensure stronger AI citability. For multi-location sites, this includes validating schema expectations and scoring location-page quality for unique-content thresholds and store locator crawlability.

Can I audit local SEO for a service-area business or does it only work for brick-and-mortar stores?▼

You can audit local SEO for brick-and-mortar, service-area businesses, and hybrid models. Business-type detection applies the right checks and avoids irrelevant recommendations, verifying city/service targeting and correct LocalBusiness subtype patterns by vertical.

What is the best way to optimize location pages and avoid doorway-page risk for local search?▼

The best way to optimize location pages is auditing city/service targeting, internal linking, click-to-call UX, and unique-content thresholds to avoid doorway-page risk. A location-page quality scoring system produces a prioritized action plan with Critical, High, Medium, and Low next steps.

How do I optimize reviews and aggregateRating schema to boost local search presence?▼

You optimize reviews by assessing rating, count, and recency indicators, checking aggregateRating schema presence, and evaluating owner-response considerations. This reputation health assessment ensures your business signals align with AI-driven local search requirements.

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