What problem does it solve?
Provides a comprehensive local SEO audit that automates detection of Google Business Profile signals, NAP inconsistencies, citation health, review velocity, local schema, and location page quality so teams can prioritize high-impact fixes without manual checklist work.
Core Features & Use Cases
- Business type & industry detection: Auto-detects brick-and-mortar, service-area, or hybrid models and routes checks to industry-specific recommendations (restaurant, healthcare, legal, home services, real estate, automotive).
- GBP & review analysis: Detects GBP embeds, category alignment, posts/photos, review counts, recency, and owner response patterns to assess reputation risk.
- On-page, NAP & schema auditing: Extracts page HTML and JSON-LD, compares NAP across sources, validates LocalBusiness subtype and recommended properties, and flags doorway or duplicate location pages.
- Citation and authority checks: Surveys Tier 1 directories, aggregator coverage, and local authority signals such as chambers, BBB, and press mentions.
- Outputs: Generates a prioritized LOCAL-SEO-ANALYSIS-{domain}.md report with scores, checklists, and remediation steps.
- Use Case: Run a multi-location pre-migration audit to ensure each location page has >60% unique content, correct LocalBusiness schema, and consistent NAP before rollout.
Quick Start
Run a local SEO audit for https://example.com using the seo-local skill.