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seo-local

Audit local SEO signals including NAP consistency, citations, schema, and Google Business Profile indicators across multiple location types.

Updated May 23, 2026
Search Tags:#local seo#google business profile#nap consistency#map pack#citation audit#local schema markup#review optimization
One-click install
npx skills add https://github.com/lugondev/claude-seo --skill seo-local-lugondev
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/lugondev/claude-seo/tree/main/skills/seo-local
Command: npx skills add https://github.com/lugondev/claude-seo --skill seo-local-lugondev

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Local businesses struggle to rank in the map pack and local search because of mismatched NAP data, weak Google Business Profile (GBP) signals, incomplete local schema, and inconsistent citations.

Core Features & Use Cases

  • Local pack diagnostic: Scores GBP signals, reviews, and on-page local relevance to identify why visibility is weak.
  • NAP and citation audit: Compares Name/Address/Phone across page content and schema, then checks citation presence across key directories.
  • Actionable local SEO report: Produces prioritized fixes for GBP optimization, local schema, location-page quality, and local authority signals.

Quick Start

Use seo-local for a local audit of your website by asking: "Run local SEO analysis for https://example.com."

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose why my business is underperforming in the local map pack?▼

A local SEO audit diagnoses map pack underperformance by scoring Google Business Profile signals, on-page relevance, review health, and citation consistency. It produces a structured scorecard to identify specific visibility weaknesses.

What causes inconsistent NAP data and how do I fix it for local search?▼

NAP consistency issues occur when Name, Address, and Phone data mismatch between page content, schema markup, and directory citations. An audit compares these sources across key directories and prioritizes corrections to restore local search accuracy.

How do I audit local schema markup readiness for a brick-and-mortar site?▼

Auditing local schema readiness requires URL-based page inspection to extract and validate schema markup. This checks if structured data correctly communicates location details to search engines for brick-and-mortar, service area, and multi-location sites.

Does this local SEO analysis work for service area businesses and multi-location sites?▼

Yes, local SEO analysis applies to service area businesses (SAB), multi-location sites, and brick-and-mortar operations across verticals like healthcare, legal, home services, real estate, restaurant, and automotive. It adapts GBP and on-page audits to each model.

What is the best way to improve Google Business Profile optimization and local visibility?▼

The best way to improve Google Business Profile visibility is following a prioritized remediation report. This actionable plan targets GBP optimization, location-page quality, local schema fixes, and local authority signals based on a comprehensive diagnostic scorecard.

Why does my business rank poorly in local search despite having complete citations?▼

Poor local search ranking despite citations stems from weak review health, incomplete local schema, or low on-page local relevance. A diagnostic audit scores these specific signals alongside citation presence to reveal hidden visibility gaps.

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