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seo-local

Identify and document local SEO signals and gaps for business websites.

116|28|Updated Apr 24, 2026
Search Tags:#schema#citations#reviews#gbp#local-seo#local-pack#nap
One-click install
npx skills add https://github.com/seranking/seo-skills --skill seo-local-seranking
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/seranking/seo-skills/tree/main/skills/seo-local
Command: npx skills add https://github.com/seranking/seo-skills --skill seo-local-seranking

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Local businesses often struggle to consistently implement and validate GBP signals, maintain NAP consistency across pages and schema, track local-pack visibility, gather credible citations, and monitor reviews—leaving nearby customers unseen.

Core Features & Use Cases

  • GBP signals on the page and on-page GBP integration checks
  • NAP consistency verification across page content and JSON-LD
  • Local-pack rank tracking for primary keywords
  • Tier-1 citation samples for local visibility
  • Reviews health monitoring across Google/Yelp/Trustpilot
  • Delivers a single prioritised fix list anchored in observable signals
  • Distinguishes local SEO from URL-level SEO and LocalBusiness schema tasks

Quick Start

Provide a target domain and at least one primary local keyword to begin an automated local SEO audit.

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit local SEO signals for my business website?▼

To audit local SEO signals, provide a target domain, country, region, and local keyword to generate a structured report identifying GBP signals, NAP consistency, local-pack visibility, citations, and review health.

What is NAP consistency and how do I check it across my site?▼

NAP consistency ensures your business Name, Address, and Phone number match across all pages and JSON-LD schema. This Skill verifies NAP uniformity to prevent local search ranking conflicts.

Can I track local-pack visibility for brick-and-mortar and service-area businesses?▼

Yes, you can track local-pack visibility for brick-and-mortar, service-area, and multi-location businesses by analyzing primary local keywords to monitor near-me search ranking performance.

Does this local SEO audit require a SE Ranking MCP connection?▼

Yes, the local SEO audit requires a SE Ranking MCP connection to function, with optional Firecrawl and Google APIs support for extended web fetching and data gathering capabilities.

What is the difference between local SEO and URL-level SEO auditing?▼

Local SEO auditing focuses on geographic signals like GBP integration, local-pack rankings, and citations, whereas URL-level SEO targets individual page optimization without location-specific context.

How do I monitor review health across Google, Yelp, and Trustpilot?▼

Review health monitoring aggregates ratings and feedback from Google, Yelp, and Trustpilot to evaluate local reputation. The audit outputs a prioritized fix list anchored in observable review signals.

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