seo-local

Analyze local SEO performance and identify factors limiting map-pack visibility.

Updated Jun 12, 2026
One-click install
npx skills add https://github.com/somarjun/hermes-seo --skill seo-local-somarjun
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/somarjun/hermes-seo/tree/main/skills/seo-local
Command: npx skills add https://github.com/somarjun/hermes-seo --skill seo-local-somarjun

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps businesses diagnose and improve local search visibility by turning messy signals from Google Business Profile, reviews, citations, schema, and location pages into a clear optimization plan.

Core Features & Use Cases

  • Business type detection: Distinguishes brick-and-mortar, service-area, and hybrid businesses so the right checks are applied.
  • Local ranking audit: Evaluates GBP signals, review health, NAP consistency, citation presence, local schema, local authority signals, and multi-location page quality.
  • Industry-aware recommendations: Adapts guidance for restaurants, healthcare, legal, home services, real estate, and automotive businesses.
  • Actionable output: Produces prioritized fixes, identifies missing or inconsistent local signals, and flags doorway-page risks for location pages.

Quick Start

Use the seo-local skill to audit this business website for local SEO issues and give me the top prioritized actions to improve visibility.

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my website for local SEO issues and improve map-pack visibility?

A local SEO audit evaluates Google Business Profile signals, NAP consistency, citations, review health, and local schema to identify factors limiting map-pack visibility. It distinguishes brick-and-mortar, service-area, and hybrid business types to apply the correct checks and produce prioritized optimization actions.

What is NAP consistency and why does it matter for local search rankings?

NAP consistency ensures your business Name, Address, and Phone number match exactly across all citations and directories. Inconsistent NAP data confuses search engines, limiting local organic visibility and map-pack rankings. An audit detects these inconsistencies and provides structured scoring to prioritize corrections.

Can I use a local SEO audit for a service-area business without a storefront?

Yes, local SEO audits support service-area businesses by detecting your business type and applying appropriate checks. It evaluates GBP signals, local authority, and location page quality specifically for businesses that operate at customer locations rather than a physical storefront, ensuring relevant recommendations.

What's the best way to optimize location pages for multiple business locations?

Auditing multi-location page quality identifies missing local signals, inconsistent data, and doorway-page risks. The analysis produces industry-aware recommendations tailored to your vertical, ensuring each location page meets local schema markup requirements and avoids penalties from duplicate or thin content.

How does local schema markup affect Google Business Profile optimization?

Local schema markup helps search engines understand your business details, hours, and geographic service areas. An audit evaluates your local schema implementation alongside GBP signals and citations, then provides prioritized fixes to close visibility gaps and strengthen local search authority.

Why is my business not showing up in the local map pack despite having a Google Business Profile?

Map-pack visibility requires strong GBP signals, consistent citations, healthy reviews, and proper local schema. An audit analyzes these factors, detects missing or inconsistent local signals, and generates a prioritized action plan to improve ranking factors specific to your industry and business type.