seo-sxo

Analyze target URL page-type alignment with Google SERP intent.

Updated Apr 22, 2026
One-click install
npx skills add https://github.com/agencedajm/claude-seo --skill seo-sxo-agencedajm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/agencedajm/claude-seo/tree/main/skills/seo-sxo
Command: npx skills add https://github.com/agencedajm/claude-seo --skill seo-sxo-agencedajm

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Search Experience Optimization (SXO) helps you diagnose why a specific URL isn’t ranking by checking whether the page matches the page type and intent patterns Google rewards for your target keyword.

Core Features & Use Cases

  • Backward SERP page-type analysis: Compares your target URL’s page type against the dominant SERP content types (e.g., product vs blog vs comparison) to detect mismatches.
  • Persona-based scoring: Scores alignment for multiple persona perspectives (relevance, clarity, trust, action) to show who your page currently fails to serve.
  • User story derivation from SERP signals: Converts People Also Ask, ad themes, related searches, featured snippet formats, and AI Overview patterns into concrete user stories and recommendations.

Quick Start

Tell the AI: /seo sxo https://example.com your-keyword to run a full SXO analysis for that URL and keyword.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why does my page type mismatch Google SERP intent for my target keyword?

A page type mismatch occurs when your URL's content format diverges from the dominant page types Google rewards for that specific keyword. This skill detects mismatches by performing backwards SERP analysis, comparing your target page against top organic results to identify intent alignment issues.

How do I run a SERP analysis to check if my URL aligns with Google's rewarded page type?

To run a SERP analysis, provide your target URL and keyword. The tool fetches and parses your page, classifies it using a page-type taxonomy, computes mismatch severity against top organic results, and generates persona-based recommendations for improving ranking alignment.

What is Search Experience Optimization and how does it use SERP features for persona scoring?

Search Experience Optimization (SXO) aligns your page with SERP-intent expectations to improve rankings. It applies persona scoring across relevance, clarity, trust, and action dimensions, converting SERP features like People Also Ask and related searches into concrete user stories.

Can I derive user stories from People Also Ask and related searches to fix intent alignment issues?

Yes, you can derive user stories from People Also Ask, ad themes, related searches, and featured snippet formats. This converts SERP signals into concrete user stories and persona-based recommendations, directly addressing intent alignment gaps between your content and searcher expectations.

How do I generate a wireframe based on SXO gap score and persona-based recommendations?

You can generate a wireframe by requesting it during the SXO analysis. After computing the SXO gap score and evaluating persona alignment, the process optionally generates a concrete wireframe designed to match the rewarded page type and resolve identified SERP-intent mismatches.