seo-sxo

Analyze search experience optimization gaps by comparing pages against SERP expectations and user intent.

1|Updated Jun 19, 2026
One-click install
npx skills add https://github.com/rjit1/ai-seo --skill seo-sxo-rjit1
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/rjit1/ai-seo/tree/main/claude-seo/skills/seo-sxo
Command: npx skills add https://github.com/rjit1/ai-seo --skill seo-sxo-rjit1

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps identify why technically optimized pages fail to rank by analyzing whether the page type, content structure, and user experience match what search engines reward for a keyword.

Core Features & Use Cases

  • SERP Backwards Analysis: Examines top search results, SERP features, and content patterns to determine ranking expectations and dominant page types.
  • Persona and Intent Scoring: Derives user stories and evaluates pages from multiple audience perspectives to reveal experience gaps.
  • SXO Gap Analysis and Wireframes: Scores alignment across content, UX, schema, media, authority, and freshness, then creates improvement-focused page structures.
  • Use Case: A marketing team can analyze a page that ranks poorly despite strong SEO fundamentals, discover an intent mismatch, and redesign the experience around what searchers and Google expect.

Quick Start

Use the seo-sxo skill to analyze the search experience alignment of https://example.com for the target keyword.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why does my page fail to rank despite strong SEO fundamentals?

Search experience optimization identifies why technically optimized pages fail to rank by analyzing whether your page type and content structure match what search engines reward for the keyword.

How do I analyze SERP features and top search results to improve page optimization?

SERP backwards analysis examines top search results and content patterns to determine ranking expectations. This reveals dominant page types and search intent signals to guide conversion-focused content improvements.

What is search experience optimization and how does persona scoring work?

Search experience optimization aligns pages with search intent and SERP expectations. Persona scoring derives user stories and evaluates pages from multiple audience perspectives to reveal experience gaps.

How do I perform a step-by-step SXO gap analysis for my web pages?

Conduct SXO gap analysis by scoring alignment across content, UX, schema, media, authority, and freshness. This requires structured SERP research and page parsing to generate actionable optimization recommendations and improvement-focused wireframes.

Can I use SERP analysis to evaluate page-type expectations for different target keywords?

Taxonomy-based classification evaluates page types against search engine result page expectations. This suits SEO audits, page-type evaluation, and conversion-focused content improvements across varying keyword targets.

What are the limitations of search intent analysis for poorly ranking pages?

Search intent analysis requires structured SERP research and accurate page parsing. Without structured reference frameworks for generating actionable optimization recommendations, the analysis cannot reliably identify experience gaps or redesign page structures.