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seo-sxo

Compare web page format, intent, and content against SERP expectations.

Updated Jun 12, 2026
Search Tags:#content optimization#seo#search intent#wireframe#serp analysis#sxo#persona scoring
One-click install
npx skills add https://github.com/somarjun/hermes-seo --skill seo-sxo-somarjun
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/somarjun/hermes-seo/tree/main/skills/seo-sxo
Command: npx skills add https://github.com/somarjun/hermes-seo --skill seo-sxo-somarjun

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Search Experience Optimization helps explain why a page fails to rank even when it looks technically strong by comparing the page against what Google is actually rewarding in the SERP.

Core Features & Use Cases

  • Reads Google SERPs backwards to detect dominant page types and page-type mismatches.
  • Derives user stories from PAA questions, ad copy, related searches, featured snippets, and AI Overview signals.
  • Scores pages from multiple persona perspectives across relevance, clarity, trust, and action.
  • Generates concrete IST/SOLL wireframes when a page needs a clearer content and UX structure.
  • Use it to diagnose why a blog post, landing page, service page, comparison page, local page, or tool page is underperforming and to prioritize the fixes that matter most.

Quick Start

Ask the skill to analyze a URL and keyword for SXO gaps, persona fit, and the highest-priority page changes.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why does my web page fail to rank even when the technical SEO is strong?▼

Your page may fail to rank due to a page-type mismatch between your content format and dominant SERP expectations. Search Experience Optimization compares your page against what Google rewards to identify intent gaps blocking rankings.

How do I analyze SERP intent gaps for an underperforming landing page?▼

To analyze SERP intent gaps, you compare the landing page against dominant page types, derive user stories from PAA and related searches, then score persona fit across relevance, clarity, trust, and action.

Can I use SERP analysis to generate wireframes for a blog post redesign?▼

Yes, SERP analysis can generate IST/SOLL wireframes when a blog post needs a clearer content and UX structure. This provides concrete layout prioritization for redesign planning and conversion-focused content reviews.

What is the best way to diagnose why a comparison page is underperforming in search?▼

The best way to diagnose an underperforming comparison page is reading Google SERPs backwards to detect dominant page types, deriving user intent from ad copy and AI Overview signals, then persona scoring the content.

Does this content optimization approach work for local pages and interactive tools?▼

Yes, this content optimization approach applies to local pages and interactive tools during SEO audits. It scores pages from multiple persona perspectives and identifies page-type mismatches that block rankings.

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