What problem does it solve?
It detects when your page fails to rank because it is the wrong page type for the keyword, then translates SERP expectations into concrete on-page changes and persona-specific recommendations.
Core Features & Use Cases
- SERP backwards analysis: classifies the dominant SERP page type (and key SERP features) for a target keyword and compares it to the page you own.
- User story derivation from intent signals: converts PAA questions, ads themes, related searches, and snippet formats into actionable user stories aligned to search intent.
- Persona-based gap scoring and prioritization: derives personas from SERP signals, scores relevance/clarity/trust/action, and ranks fixes by biggest opportunity first.
- Optional IST/SOLL wireframes: generates concrete current vs target wireframe sections when you request a wireframe output.
Quick Start
Run full SXO analysis for https://example.com by targeting the keyword "wireframe" using the command: /seo sxo https://example.com wireframe