Catalog competitor pricing models, value metrics, and entry points.
npx skills add https://github.com/Indiralume/gtm-skills --skill setting-pricing-indiralume
Please help me install this Agent Skill. Skill: setting-pricing Source: https://github.com/Indiralume/gtm-skills/tree/main/setting-pricing Command: npx skills add https://github.com/Indiralume/gtm-skills --skill setting-pricing-indiralume
Transforms market intelligence and validated customer insights into a defensible pricing strategy and business model for Phase 5 of the GTM Strategist methodology.
Begin by compiling the Pricing Mood Board from the competitive landscape and save it to outputs/05-pricing-mood-board.md.
High-intent search queries and answers about installing and using this skill.
A competitive pricing strategy maps 5-8 competitors' pricing models, value metrics, and entry points to reveal market patterns and gaps. It correlates mood board insights with ICP context to provide a structured basis for pricing decisions.
A pricing mood board catalogs competitors' pricing models, value metrics, price points, and enterprise approaches. It reveals market patterns and gaps to provide a structured basis for your pricing decisions.
Identifying a value metric involves selecting the primary unit of your pricing model and evaluating how well it aligns with customer willingness-to-pay and ICP context to form a pricing hypothesis.
Yes, willingness-to-pay research designs and runs Van Westendorp or Gabor-Granger studies. It correlates insights with ICP context to validate your pricing hypothesis and business model viability.
Building unit economics for a GTM business model involves calculating CAC/LTV ratios and creating a 12-month projection. This validates business model viability alongside offers packaging and tiered pricing decisions.
Yes, setting a pricing strategy requires ICP context from Phase 3 and prior outputs. Correlating this validated customer insight with your competitive pricing mood board ensures defensible pricing decisions.
revcontextGuide customer discovery and competitive research for GTM Phase 2.
jaydubya818Guide SaaS pricing strategy with Van Westendorp and MaxDiff research.
tapanshahDevelop product marketing strategies including ICP definition, positioning frameworks, and launch planning.
guia-matthieuValidate willingness to pay using Van Westendorp and Gabor-Granger analyses.
