share-of-voice-tracker

Track brand share of voice against competitors across specified platforms.

2.5k|345|Updated Dec 18, 2025

Search Tags:#market analysis #sentiment analysis #trend analysis #brand monitoring #share of voice

Ready to run

npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill share-of-voice-tracker

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: share-of-voice-tracker
Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/social/observe/share-of-voice-tracker
Command: npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill share-of-voice-tracker

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill tracks the share of voice (SOV) for a brand against competitors on various platforms, providing insights into market presence and brand awareness.

Core Features & Use Cases

SOV Calculation: Computes the SOV percentage based on brand mentions compared to competitors on different platforms.
Sentiment Analysis: Optional sentiment-weighted SOV variant for additional context.
Trend Analysis: Identifies trends in SOV over time with panel-break markers.
Platform Support: Supports multiple platforms including HN, Bluesky, and news echo.
Use Case: Use when needing to understand your brand's market share and competitive position.

Quick Start

Track share of voice for [brand] vs [competitor A, B, C] on HN + Bluesky + news echo, monthly, this quarter.

Frequently Asked Questions about share-of-voice-tracker

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I track my brand's share of voice against competitors across social platforms?▼

Share of voice tracking is computing your brand's mention volume as a percentage against competitors on platforms like HN and Bluesky. This Skill uses keyless listening connectors to calculate SOV and provide competitive market presence insights.

What is sentiment-weighted share of voice and when do I need it?▼

Sentiment-weighted share of voice is an optional SOV variant that adjusts brand mention calculations based on sentiment analysis. Use it when raw mention volume is insufficient and you need additional context regarding the qualitative nature of market awareness.

Can I monitor brand mentions on Hacker News and Bluesky without API keys?▼

Yes, you can monitor brand mentions on Hacker News and Bluesky without API keys. This Skill uses keyless listening connectors to collect data for share of voice calculation across these supported platforms.

How do I calculate share of voice trends over time for a specific quarter?▼

Calculate share of voice trends over time by tracking your brand versus competitors monthly within a specified quarter. The Skill identifies SOV trends and provides panel-break markers to visualize changes in competitive market position.

Does share of voice tracking work with Wikipedia pageviews as an attention metric?▼

Yes, share of voice tracking works with Wikipedia pageviews as an attention-share alternative. This provides an alternative metric for measuring brand awareness and market presence when social platform mentions are insufficient.

What data sources can I use for news monitoring in share of voice analysis?▼

Use the gdelt.py news echo for data collection in share of voice analysis. This Skill leverages this source alongside keyless listening connectors to gather news mentions for calculating your brand's competitive market position.

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