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share-of-voice-tracker

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Monitor your brand's share of voice across platforms.

Marketing & Sales#market analysis#sentiment analysis#trend analysis#brand monitoring#share of voice
Authoraaron-he-zhu
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill tracks the share of voice (SOV) for a brand against competitors on various platforms, providing insights into market presence and brand awareness.

Core Features & Use Cases

  • SOV Calculation: Computes the SOV percentage based on brand mentions compared to competitors on different platforms.
  • Sentiment Analysis: Optional sentiment-weighted SOV variant for additional context.
  • Trend Analysis: Identifies trends in SOV over time with panel-break markers.
  • Platform Support: Supports multiple platforms including HN, Bluesky, and news echo.
  • Use Case: Use when needing to understand your brand's market share and competitive position.

Quick Start

Track share of voice for [brand] vs [competitor A, B, C] on HN + Bluesky + news echo, monthly, this quarter.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: share-of-voice-tracker
Download link: https://github.com/aaron-he-zhu/aaron-marketing-skills/archive/main.zip#share-of-voice-tracker

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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