shopify-admin-discount-roi-calculator

Calculate Shopify discount ROI by measuring attributed revenue lift against discount cost. This analysis contrasts discounted order revenue with non-discount baselines to detect true profitability and cannibalization risk.

Discount cannibalization drains margins when discounts shift existing demand rather than driving new revenue. Baseline comparison against non-discount orders detects this lift loss and flags cannibalization risk in the ROI report.

Yes, you can analyze both Shopify automatic discounts and discount codes. The analysis queries discountNodes and orders via GraphQL to evaluate performance across a configurable lookback window.

Yes, you need authenticated Shopify read access to discounts and orders via GraphQL. This access enables new-customer share assessment to determine if discounts drive acquisition or shift existing demand.

The best way to export discount performance is generating a discount ROI CSV report. It evaluates ROI, baseline AOV impact, and cannibalization risk for each discount over a configurable lookback window.

You should retire a Shopify discount code when ROI analysis shows negative revenue lift or high cannibalization risk. Comparing discount-period performance against non-discount baselines reveals which codes drain margin.