shopify-admin-discount-roi-calculator

What problem does it solve?

Discounts can look profitable on the surface but still drain margin through discount cost and cannibalization, making it hard to know which codes to keep, change, or retire.

Core Features & Use Cases

• True ROI calculation: Measures ROI by comparing discounted order revenue against discount cost.
• Baseline comparison: Contrasts discount-period performance versus non-discount orders to detect lift or cannibalization.
• Customer acquisition insight: Estimates new-customer share to judge whether the discount is driving acquisition or mostly shifting existing demand.
• Scope: Read-only analysis for both discount codes and automatic discounts over a configurable lookback window.

Quick Start

Run shopify-admin-discount-roi-calculator for the last 90 days to generate a discount_roi_<date>.csv report evaluating ROI, baseline AOV impact, and cannibalization risk for each discount code and automatic discount.