shopify-admin-customer-acquisition-cost-by-source

To calculate customer acquisition cost by traffic source, attribute new-customer Shopify orders to landing pages or referrers, then divide those aggregated order counts by your provided ad spend amounts for each source.

Attribution-aware source resolution infers traffic sources from customer first-visit data, referrer and landing URLs, and UTM parameters, falling back to direct when source data is missing for CAC estimation.

Yes, you need authenticated Shopify read access to order and customer data to estimate CAC by source. The process performs query-only GraphQL operations to aggregate new-customer orders without modifying store data.

Yes, you can calculate CAC using first-order-only counting over a configurable lookback window in Shopify. Set the days_back parameter to define the lookback period for attributing new-customer orders to ad spend.

The best way to use CAC by source data for paid-media optimization is to export the per-source CSV output and join it with your marketing spend data to identify which traffic sources yield the lowest cost per acquired customer.

Your CAC by source report shows direct traffic instead of UTM tracking parameters when customer first-visit data, referrer URLs, or landing page URLs are missing or do not contain recognizable UTM tags for attribution resolution.