shortform-idea-grill

Generate and score ranked short-form video ideas from founder interviews and owned proof.

3.5k|678|Updated Mar 28, 2026
One-click install
npx skills add https://github.com/ericosiu/ai-marketing-skills --skill shortform-idea-grill
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: shortform-idea-grill
Source: https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill
Command: npx skills add https://github.com/ericosiu/ai-marketing-skills --skill shortform-idea-grill

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

Founders and marketers struggle to turn their current work and proven results into credible short-form video ideas, often recycling old content or publishing hooks that the video cannot repay.

Core Features & Use Cases

  • One-Question-at-a-Time Interview: Mines active work, owned proof, and claim boundaries through a structured intake before generating ideas.
  • Ranked Idea Table: Produces a fixed table with a five-second overlay hook, virality and three-second-hook scores, exactly three talking bullets, a complete payoff with proof, and a mapped CTA.
  • Deterministic Scoring Script: Validates and ranks idea JSON using a weighted priority formula (virality 40%, hook 40%, payoff confidence 20%).
  • Use Case: A founder planning a content day for Instagram Reels and TikTok runs the interview, then receives a recording-priority queue of net-new, evidence-backed video concepts with CTAs mapped to their offers.

Quick Start

Use the shortform-idea-grill skill to interview me one question at a time and return a ranked table of short-form video ideas with hooks, scores, three bullets, payoffs, and CTAs.

Frequently Asked Questions about shortform-idea-grill

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate short-form video ideas from my current work?

Run the interview flow, which asks one question at a time about your outcome, target viewer, owned proof, and active builds. It then mines that evidence into net-new ideas across lanes like money created, workflow demonstrations, and contrarian beliefs, returning a ranked table.

How are short-form video hooks scored and ranked?

Hooks are scored on virality and three-second-hook clarity from 1.0 to 10.0 using a weighted rubric covering clarity, specificity, tension, and credibility. A script computes priority as virality times 0.40 plus hook score times 0.40 plus payoff confidence times 0.20, then sorts by rank.

What platforms does this short-form idea workflow support?

The output is designed for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn video. Hooks are written as five-second overlays readable without audio, and CTAs map to your configured keyword and destination per channel.

What happens if I am missing context like proof or a CTA?

The skill returns a needs_intake status with the single next blocking question and a recommended answer. A provisional idea slate may continue only when explicitly labeled as provisional.

How do I validate and rank the ideas JSON file?

Run python3 scripts/score_ideas.py ideas.json --output ideas-scored.json to validate records, compute priority scores, and assign ranks. Add --validate-only to check schema compliance without scoring.

When should I not use an interview-based idea generator?

Avoid it when you lack any owned proof, active work, or a defined target viewer, since ideas without a credible proof path or filmable treatment are rejected. In that case, gather results or artifacts first before generating concepts.