solo-founder-gtm

Designs go-to-market playbooks and AI agent teams for solo founders scaling without hiring.

Updated Sep 15, 2026
One-click install
npx skills add https://github.com/Peterson-Benhame/agent-skills --skill solo-founder-gtm-peterson-benhame
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: solo-founder-gtm
Source: https://github.com/Peterson-Benhame/agent-skills/tree/main/packages/skills-catalog/skills/%28gtm%29/solo-founder-gtm
Command: npx skills add https://github.com/Peterson-Benhame/agent-skills --skill solo-founder-gtm-peterson-benhame

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Solo founders must run go-to-market alone and often waste months on the wrong sales motion, oversized tool stacks, or premature hiring. This Skill provides a complete playbook for scaling revenue without employees by combining lean tooling, AI agent workflows, and stage-specific GTM strategy. ## Core Features & Use Cases - Revenue Stage Playbooks: Provides time allocation, channel strategy, and skip-lists for each stage from $0 MRR validation through $100K+ MRR founder leverage. - AI Agent Team Design: Defines six GTM agents (Research, Writing, Outreach, Analytics, Support, Scheduling) with tools, workflows, deployment order, and costs of $130-406/month. - Self-Serve vs Sales-Led Decision Framework: Uses ACV, setup complexity, and buyer type to select the right motion, plus founder-led sales process and hiring thresholds. - Use Case: A bootstrapped founder at $8K MRR asks how to grow without hiring. The Skill recommends a 50/30/20 distribution-building-conversation time split, deploys Research and Writing agents first, and caps sales calls at 10-15 per week. ## Quick Start Ask the agent to build a GTM plan for your solo startup by sharing your current MRR, ACV, acquisition channels, and weekly time split.

Frequently Asked Questions about solo-founder-gtm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a GTM strategy as a solo founder?

Start by identifying your revenue stage, since strategy shifts at each milestone. At $0-1K MRR, spend 40% of time on customer conversations and 40% building; at $1K-10K MRR, shift to 50% distribution and test 2-3 acquisition channels for 30 days each.

What tools should a solo founder use for go-to-market?

A lean stack costs $50-450 per month: Attio or Folk for CRM, Instantly for outreach, Clay for enrichment, Framer for landing pages, PostHog for analytics, and Stripe for payments. Cap the stack at 8-10 tools to avoid context-switching overhead.

Should my startup be self-serve or sales-led?

Choose self-serve when ACV is under $1,000 per year and users reach value in under 5 minutes. Choose sales-led when ACV exceeds $5,000 and setup requires configuration. Between $1,000-5,000 ACV, use a hybrid motion with selective sales calls.

When should a solo founder make the first hire?

Hire based on constraints, not revenue alone: consider a contractor at $10-30K MRR and a first full-time hire at $30-50K MRR. Trigger signals include qualified leads going cold, close rates dropping from a full pipeline, or 65+ hour weeks sustained for 3 months.

How much does an AI agent GTM team cost compared to hiring?

A full six-agent team covering research, writing, outreach, analytics, support, and scheduling costs $130-406 per month. A single junior SDR hire costs $4,000-6,000 per month fully loaded, making agents roughly 10x cheaper for execution work.

What are the limits of running sales as a solo founder?

A solo founder caps at 10-15 discovery calls per week and 20-30 active deals before quality drops and deals slip. Sales-led revenue typically plateaus at $30-50K MRR, at which point fractional hires or self-serve motions become necessary.