What problem does it solve? Teams often jump straight to tactics like ads, content, or campaigns without diagnosing the actual business problem, leading to wasted budget and misaligned marketing. This Skill acts as an executive strategy layer that diagnoses root causes, researches missing evidence, and prioritizes decisions before any execution begins. ## Core Features & Use Cases - Evidence-Based Diagnosis: Classifies every claim as FACT, OBSERVATION, INFERENCE, HYPOTHESIS, BENCHMARK, or RECOMMENDATION, and separates symptoms from root causes. - Framework and Channel Selection: Chooses relevant frameworks (STP, JTBD, funnel analysis, unit economics) and classifies channels as primary, supporting, experimental, or not recommended based on evidence rather than popularity. - Specialist Routing and Handoff: Produces a structured strategic diagnosis and routes specific jobs to downstream specialist skills such as customer research, positioning, campaign planning, and paid media. - Use Case: A marketing SPV is asked why lead costs are rising. Instead of blaming the ad platform, the Skill maps evidence, tests competing hypotheses (targeting, offer, landing page, sales follow-up), and outputs prioritized initiatives with KPIs and decision gates. ## Quick Start Ask the agent to diagnose why your marketing campaign is underperforming and produce a prioritized strategic plan with evidence classifications and measurement gates.
