strategist-catalog-strategy

What problem does it solve?

Designs and documents catalog-driven personalization approaches so teams can deliver dynamic, individually relevant product and event content without proliferating template variants or bloating user profiles. It clarifies how to structure catalog schemas, connect join keys to user attributes, and use Liquid, selections, triggers, and product blocks to keep templates stable while content varies per recipient.

Core Features & Use Cases

• Catalog schema & import guidance: Recommendations for id fields, display fields, booleans, and CSV/API import constraints to make catalogs messaging-ready.
• Selections + Liquid integration: Patterns for named selections and Liquid lookups to return per-user item sets and render them in messages.
• Catalog triggers & workflows: Design patterns for back-in-stock, price-drop, and event-driven Canvas sends that react to catalog data changes.
• Product blocks & rendering: Visual card-style rendering guidance for consistent multi-item displays across channels.
• Use cases: Personalized product recommendation emails (top-N in-stock by category), back-in-stock notification flows for wishlisted items, and promotional flash sale alerts surfaced via catalog fields.

Quick Start

Design a catalog-driven email campaign that recommends three in-stock products per user using a named selection, Liquid rendering, and product blocks.