strategist-channel-strategy

What problem does it solve?

Provides clear, consultative guidance to choose channels, evaluate partner integrations, and design cross-channel orchestration so teams avoid noisy, ineffective multi-channel programs and mismatched technical integrations.

Core Features & Use Cases

• Channel mix evaluation: Map channels to lifecycle stages and prioritize surfaces based on intent and contextual relevance.
• Partner capability assessment: Assess data flow, latency, and program fit of CRM and third-party partners such as actionable.me.
• Orchestration & suppression design: Define fallback rules, global frequency caps, and unified event models to prevent cross-channel conflict.
• Use case: Design a lifecycle program that combines email, push, SMS, advertising, and direct mail while ensuring partner sync cadence and suppression logic.

Quick Start

Evaluate a proposed channel mix and recommend suppression, fallback, and partner integration changes for a CRM program targeting high-LTV customers.