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strategist-messaging

Plan and review Braze campaigns and Canvases for delivery, targeting, and pre-launch readiness.

Updated Apr 6, 2026
Search Tags:#accessibility#localization#canvas#campaigns#pre-launch#braze#reeligibility
One-click install
npx skills add https://github.com/delta-and-beta/braze-agency --skill strategist-messaging
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: strategist-messaging
Source: https://github.com/delta-and-beta/braze-agency/tree/main/skills/strategist-messaging
Command: npx skills add https://github.com/delta-and-beta/braze-agency --skill strategist-messaging

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Reduce risk and uncertainty when planning, configuring, and reviewing Braze campaigns and Canvas journeys by providing orchestration guidance, pre-launch readiness checks, and channel-specific best practices.

Core Features & Use Cases

  • Delivery & Orchestration: Heuristics for choosing Scheduled, Action-Based, or API-triggered delivery and entry types.
  • Audience & Reeligibility: Guidance on re-entry rules, frequency capping, duplicate-prevention patterns, and variant behavior.
  • Localization & RTL: Strategies for translation management, locale fallbacks, and right-to-left rendering considerations.
  • Accessibility & Approvals: Pre-launch accessibility checks (alt text, contrast) and approvals workflow requirements.
  • Channel Management & API References: Quick access to email/SMS endpoints, bounce/unsubscribe handling, and content card/push best practices.
  • Use Case Example: Prepare a multi-locale Canvas with reeligibility settings, translation approach, and an approval checklist for a scheduled promotional campaign.

Quick Start

Use the strategist-messaging skill to produce a delivery-type recommendation and a pre-launch checklist for a scheduled email campaign targeting multiple locales.

Frequently Asked Questions about strategist-messaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose between scheduled, action-based, or API-triggered delivery in Braze?▼

Braze delivery-type selection depends on your orchestration needs. Use scheduled delivery for promotional blasts, action-based for behavioral triggers, and API-triggered for real-time system events to ensure correct campaign targeting.

What is the best way to configure Canvas reeligibility and re-entry rules in Braze?▼

Braze Canvas reeligibility requires setting re-entry rules to prevent duplicate journeys. Configure frequency capping and duplicate-prevention patterns to control how users re-enter action-based or scheduled multi-step Canvas flows.

How do I handle localization and right-to-left rendering in Braze campaigns?▼

Braze localization strategy involves managing translations, setting locale fallbacks for missing languages, and applying right-to-left rendering considerations for RTL languages to ensure multi-locale Canvas content displays correctly.

What pre-launch accessibility checks are needed for Braze campaigns?▼

Pre-launch accessibility checks for Braze campaigns require verifying image alt text, color contrast ratios, and approvals workflow completion. These readiness checks ensure email, SMS, and push content meets accessibility standards.

How do I manage bounce and unsubscribe handling across Braze email and SMS channels?▼

Braze channel management uses specific email and SMS endpoints for bounce and unsubscribe handling. Apply content card and push best practices alongside these endpoint configurations to maintain deliverability across campaigns.

Does this Braze campaign planner support conversion event setup and pre-launch readiness checklists?▼

Yes, this Braze planner references conversion event setup, pre-launch checklists, and channel endpoint guidance to satisfy orchestration and governance requirements for scheduled promotional campaigns across multiple locales.

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