strategist-messaging

What problem does it solve?

Reduce risk and uncertainty when planning, configuring, and reviewing Braze campaigns and Canvas journeys by providing orchestration guidance, pre-launch readiness checks, and channel-specific best practices.

Core Features & Use Cases

• Delivery & Orchestration: Heuristics for choosing Scheduled, Action-Based, or API-triggered delivery and entry types.
• Audience & Reeligibility: Guidance on re-entry rules, frequency capping, duplicate-prevention patterns, and variant behavior.
• Localization & RTL: Strategies for translation management, locale fallbacks, and right-to-left rendering considerations.
• Accessibility & Approvals: Pre-launch accessibility checks (alt text, contrast) and approvals workflow requirements.
• Channel Management & API References: Quick access to email/SMS endpoints, bounce/unsubscribe handling, and content card/push best practices.
• Use Case Example: Prepare a multi-locale Canvas with reeligibility settings, translation approach, and an approval checklist for a scheduled promotional campaign.

Quick Start

Use the strategist-messaging skill to produce a delivery-type recommendation and a pre-launch checklist for a scheduled email campaign targeting multiple locales.