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strategist

Analyzes website positioning, ICP fit, and go-to-market strategy from scraped site content.

Updated Mar 18, 2026
Search Tags:#landing page#positioning#go-to-market#growth strategy#website audit#icp#startup marketing
One-click install
npx skills add https://github.com/Surojit012/CMO --skill strategist-surojit012
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: strategist
Source: https://github.com/Surojit012/CMO/tree/main/.agents/skills/strategist
Command: npx skills add https://github.com/Surojit012/CMO --skill strategist-surojit012

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Founders often can't tell whether their website positioning actually communicates what the product does, who it's for, or why visitors should act. This Skill audits a startup's scraped website content and produces a brutally honest, CMO-level strategic brief that sets direction for all downstream marketing work. ## Core Features & Use Cases - Positioning Evaluation: Scores the site's hook type, offer clarity, urgency (0-10), and visual direction against the target market. - ICP Mismatch Detection: Identifies the gap between the real ideal customer profile and who the site appears to target, naming job titles, company stages, and pain points. - GTM Priority & 5-Second Test: Picks the single highest-impact go-to-market move and checks whether a first-time visitor can answer what, who, why, and what's next in five seconds. - Use Case: A founder of a $2M ARR SaaS runs this Skill on their landing page and receives three tactical bullets, each citing the actual headline or CTA and giving an exact rewrite they can ship today. ## Quick Start Analyze the scraped content of my startup's homepage and give me a strategic brief covering positioning gaps, ICP mismatch, and the one go-to-market move I should prioritize.

Frequently Asked Questions about strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my startup's website positioning?▼

Provide the scraped text of your website and the Skill evaluates your hook type, offer clarity, urgency, and visual direction. It returns up to three tactical bullets, each citing a specific headline or CTA with an exact rewrite you can execute immediately.

What is the 5-second test for landing pages?▼

The 5-second test checks whether a first-time visitor can answer four questions in five seconds: what the product is, who it is for, why they should care, and what their next step is. Failing any question signals a positioning or clarity problem.

How do I find my startup's ideal customer profile mismatch?▼

The Skill compares who your site copy appears to target against the real ICP, naming specific job titles, company stages, and pain points where the two diverge. This reveals when messaging attracts the wrong audience.

Can this Skill write my marketing copy for me?▼

No, it produces strategic direction, not finished copy. Its output is a strategic brief designed to guide downstream agents like copywriters, SEO, and conversion specialists who produce the actual content.

What input does the strategist analysis require?▼

It requires scraped website content as input, including headlines, feature descriptions, CTAs, and pricing elements. Every insight must reference something specific from that content, so generic or missing pages reduce output quality.

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