strategy-customer-value-journey
CommunityCVJ-driven content strategy for EA SMEs
Marketing & Sales#strategy#whatsapp#content-planning#digital-marketing#cvj#customer-value-journey#ea-smes
Authorpeterbamuhigire
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Aligns a client's social media activity with the Customer Value Journey to produce a complete, stage-aware content plan that drives awareness, engagement, conversions, and advocacy.
Core Features & Use Cases
- CVJ diagnostic: maps content to the 8 stages, identifies gaps, and prescribes stage-specific content flows.
- WhatsApp-centric strategy: explicitly treats WhatsApp as the Subscribe and Convert engine central to EA markets, with clear CTAs and sequencing guidance.
- Plan delivery and metrics: provides a full CVJ content plan, audit artifacts, and stage-mapped metrics that differentiate vanity metrics from meaningful progress.
Quick Start
Provide client details (business name, industry, country, goals, current platforms, and existing offers) to generate the CVJ plan.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: strategy-customer-value-journey Download link: https://github.com/peterbamuhigire/social-media-skills/archive/main.zip#strategy-customer-value-journey Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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