What problem does it solve? Marketing and product teams often cannot tell whether their analytics actually fire correctly, whether events are named consistently, or whether UTM parameters produce usable attribution data. This Skill provides a measurement discipline for planning, implementing, and verifying analytics tracking across web, product, paid, and lifecycle surfaces. ## Core Features & Use Cases - Tracking Plan Framework: Generates structured tracking plans with object-action event naming, standard properties, and conversion definitions for marketing sites, SaaS products, and e-commerce stores. - GA4 and GTM Implementation Guidance: Provides gtag.js snippets, dataLayer push patterns, tag/trigger/variable configuration, consent mode setup, and debugging workflows via DebugView and GTM Preview. - Verification-First Auditing: Enforces a validation checklist where every event, conversion, and consent state must be proven by a current debug capture or readback before being reported as working. - Use Case: A B2B SaaS team launching a new product asks for signup, feature usage, and upgrade tracking; the Skill produces a complete tracking plan with GA4 event code, GTM dataLayer examples, and a verification checklist. ## Quick Start Use the suede-analytics skill to create a tracking plan for my SaaS product covering signups, feature usage, and purchases with GA4 and GTM implementation details.