What problem does it solve? Marketing, sales, and customer success teams often operate with misaligned lead definitions, leaky handoffs, stale pipelines, and messy CRM data. This Skill produces implementation-ready revenue operations logic — lifecycle stages, scoring models, routing rules, and automation workflows — so teams can align on definitions and fix funnel leaks before automating anything. ## Core Features & Use Cases - Lead Lifecycle & Scoring: Defines Subscriber-through-Evangelist stage criteria, MQL/SQL thresholds, and fit-plus-engagement scoring models with negative scoring and calibration guidance. - Routing & Pipeline Management: Builds routing decision trees (round-robin, territory, ABM), speed-to-lead SLAs, pipeline stage hygiene rules, and deal-desk approval tiers. - CRM Automation & Hygiene: Provides platform-specific workflow recipes for HubSpot and Salesforce, dedup strategies, required-field enforcement, and quarterly audit checklists. - Use Case: A B2B SaaS company whose marketing and sales teams disagree on what counts as an MQL uses this Skill to define shared lifecycle stages, a 4-hour MQL follow-up SLA, and a scoring model calibrated against closed-won data. ## Quick Start Use the suede-revops skill to define our lead lifecycle stages, MQL scoring model, and marketing-to-sales handoff SLA for our HubSpot CRM.