What problem does it solve?
Aligns product development with customer acquisition by systematically identifying the right growth channels using the Bullseye Framework, reducing wasteful marketing spend and accelerating time-to-first-customers.
Core Features & Use Cases
- Bullseye Framework: 5-step process to brainstorm, rank, test, and focus on a single channel.
- 19 Traction Channels: comprehensive taxonomy to explore Phase I (discovery) through Phase III (scaling).
- Testing Principles: cheap, parallel experiments (around $250 per channel) with 1-2 week lifecycles; measure CPA, volume, quality, and cycle time.
- Alignment with Lean Startup and Four Steps: complements value and customer-creation workflows.
- Use Case: a startup with PMF validates channels in Phase I, then scales the best channel across the business.
Quick Start
Brainstorm all 19 channels, select 3 inner-circle channels, run 1-2 week tests with about $250 each, and quickly double down on the winning channel.