trafego-pixel

Meta Ads pixel health diagnosis uses Graph API to read last firing times, event totals, and deduplication rates. It evaluates multiple pixels per ad account, displaying status drills and per-pixel event breakdowns over a 7-day window.

Meta Ads pixel inactivity is flagged when no events are recorded within the 7-day window. This diagnosis reads Graph API data to check pixel usage by campaigns, raising critical signals if campaigns optimize incorrectly without receiving pixel events.

Check Meta Ads pixel deduplication rates by reading canonical event_total_counts from the Graph API. This diagnostic provides a per-pixel event breakdown, explicitly highlighting the deduplicate rate for standard and custom events over a 7-day window.

No, this Meta Ads pixel diagnostic requires strictly read-only access to the Graph API. It focuses entirely on diagnosing status, last firing times, and deduplication without modifying settings, reserving event configuration for a separate workflow.

The best way to identify inactive Meta Ads pixels is by running a health check that reads Graph API data over a 7-day window. It automatically highlights pixels with no activity, providing clear status criteria and per-pixel event breakdowns.