What problem does it solve? Product teams often struggle to articulate why customers should choose their product, producing vague positioning statements that fail to guide marketing, sales, and product decisions. This Skill structures that thinking into a rigorous, customer-first framework. ## Core Features & Use Cases - Six-Part JTBD Template: Walks through Who (target segment), Why (core problem/JTBD), What Before (current situation), How (solution), What After (improved outcome), and Alternatives (competitive options). - Actionable Output: Produces a concise 1-2 sentence value proposition statement plus a positioning statement ready for marketing and sales use. - Framework Comparison: Explains when to use this template versus Strategyzer's Value Proposition Canvas, and references value curves from Blue Ocean Strategy for competitive comparison. - Use Case: A PM launching a design tool for non-designers can input the product description, target segment, and competitor landscape to receive a complete value proposition modeled on the included Canva example. ## Quick Start Ask the AI to create a value proposition for your product using the six-part JTBD template, providing your product description, target customer segment, and main competitors.
