skills.rest
jupitermoney
jupitermoneyOFFICIAL
Explore all skills by this author →
WebsiteGitHub

value-proposition

Creates customer-focused value propositions using a 6-part JTBD template.

Updated Aug 27, 2026
Search Tags:#templates#competition#value-proposition#product-strategy#jtbd#market-positioning#customer-value
One-click install
npx skills add https://github.com/jupitermoney/pm-superic-skills --skill value-proposition-jupitermoney
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: value-proposition
Source: https://github.com/jupitermoney/pm-superic-skills/tree/main/pm-product-strategy/skills/value-proposition
Command: npx skills add https://github.com/jupitermoney/pm-superic-skills --skill value-proposition-jupitermoney

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The 6-part JTBD value proposition template helps product teams articulate customer value, align stakeholders, and speed go-to-market decisions by translating insights into a clear proposition.

Core Features & Use Cases

  • 6-part JTBD structure: Who, Why, What Before, How, What After, and Alternatives to promise a complete customer narrative.
  • Reusable templates: Tailor propositions for different segments, products, or competitive contexts with minimal rewrite.
  • Decision-ready output: Produces concise value proposition statements suitable for PRD, positioning, and marketing materials.

Quick Start

Draft a 6-part JTBD value proposition for a target product and customer segment.

Frequently Asked Questions about value-proposition

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a value proposition using the JTBD framework?▼

A JTBD value proposition aligns stakeholders and speeds go-to-market decisions by translating research insights into a structured customer narrative. It defines who the customer is, why they act, and how the product changes their outcome.

What is the best way to structure a value proposition for a new product feature?▼

You can tailor the reusable 6-part JTBD template for different customer segments and competitive contexts with minimal rewrite. This ensures the value proposition addresses specific market positioning needs without starting from scratch.

How does the JTBD template translate insights into a marketing statement?▼

The 6-part JTBD template outputs a ready-to-use value proposition alongside a concise marketing statement. This decision-ready format ensures the final narrative is directly suitable for PRDs, positioning documents, and marketing materials.

Can I use this value proposition template for competitive market positioning?▼

The template includes an 'Alternatives' section to map competitive contexts and existing solutions. This ensures your market positioning clearly differentiates the new product's customer value from what users currently rely on.

Related Skills

Explore More Product & Management Skills→
omeragaakbasomeragaakbas

value-proposition

Design value propositions using a six-part JTBD template.

Community
Intermediate
qingxuantangqingxuantang
16

gtm-advisor

Generate go-to-market strategy artifacts including persona, positioning, JTBD insights, and pricing plans.

Community
Basic
runchr-comrunchr-com

value-proposition

Design a value proposition using a 6-part JTBD template.

Official
Intermediate
pluginagentmarketplacepluginagentmarketplace
3

product-strategy

Guide product teams through market analysis, positioning, and go-to-market planning.

Community
Advanced