wasted-spend

To identify wasted spend in Google Ads, you analyze cost and conversion data across search terms, keywords, ad groups, and campaigns to quantify zero-conversion entities and high-CPA budget leaks.

Budget optimization prevents double-counting wasted spend by applying a nested scope framework that analyzes search terms, keywords, and campaigns hierarchically to calculate a single, non-duplicated account-level waste figure.

Yes, you can audit high-CPA search terms by rolling up cost and conversion data across the entire account, prioritizing leaks by dollar impact while distinguishing between firm and provisional waste based on conversion-lag windows.

The best way to calculate a single wasted spend figure is to aggregate cost data from zero-conversion entities and underperforming campaigns, applying a nested scope framework to ensure no duplicate counting occurs across levels.

Yes, you need Porter Metrics MCP integration to execute the data queries required for analyzing cost and conversion data and generating prioritized, actionable recommendations for budget optimization.

Your audit shows provisional waste instead of firm waste because the system distinguishes leaks based on conversion-lag windows, ensuring recently clicked search terms are not prematurely flagged as zero-conversion budget leaks.