webinar-marketing

Plans, promotes, and diagnoses webinar funnels from registration through post-event follow-up.

25.3k|3.6k|Updated Oct 19, 2025
One-click install
npx skills add https://github.com/alirezarezvani/claude-skills --skill webinar-marketing
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: webinar-marketing
Source: https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/webinar-marketing
Command: npx skills add https://github.com/alirezarezvani/claude-skills --skill webinar-marketing

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

Webinars often fail quietly: registrations look healthy but show-up rates crater, live audiences don't convert, and no-shows are ignored. This Skill treats a webinar as a measurable funnel and helps you plan the full motion, diagnose which stage is broken, and fix it with targeted tactics instead of guesswork.

Core Features & Use Cases

  • Three operating modes: Plan a webinar from scratch (promise, format, funnel math, promotion calendar, follow-up), rescue an underperforming one by diagnosing the weakest funnel stage, or convert a past webinar into an evergreen on-demand lead engine.
  • Funnel scoring script: scripts/webinar_funnel_scorer.py scores each stage (landing page CVR, show-up, watch time, CTA clicks, conversions) 0-100 against audience-temperature benchmarks and flags the bottleneck.
  • Reference playbooks: Benchmarks by audience temperature, a 3-week promotion calendar, show-up and segmented follow-up email sequences, and format selection guidance (training, demo, panel, summit).
  • Use Case: You had 540 registrations but only 95 live attendees. The Skill identifies registration-to-attendance as the broken stage and delivers a full reminder sequence with calendar adds, live-only incentives, and timing — rather than rewriting your landing page.

Quick Start

Ask the assistant to plan a webinar for your product and audience, or paste your registration and attendance numbers and ask it to score the funnel and find the bottleneck.

Frequently Asked Questions about webinar-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a webinar that generates leads?

Work backward from the business goal using funnel math: divide the conversion target by attendee-to-conversion, registration-to-attendance, and landing page conversion rates to size the required promotion traffic. Then build the promotion calendar, show-up sequence, and segmented follow-up around those targets.

How do I fix low webinar attendance rates?

Low show-up is fixed with a reminder sequence, not landing page changes. Send a confirmation with one-click calendar add, reminders at 1 week, 1 day, 1 hour, and a 'we're live' message, plus a live-only incentive like Q&A or an attendee bonus.

What is a good webinar registration to attendance rate?

Typical registration-to-live-attendance rates range from 25-45%, varying by audience temperature. Existing customers reach 40-60%, warm pipeline 35-50%, owned cold lists 25-40%, and paid cold audiences 20-35%.

How do I score my webinar funnel performance?

Run scripts/webinar_funnel_scorer.py with a JSON file containing registrations and attended_live (plus optional page visits, CTA clicks, conversions, and audience type). It outputs a 0-100 score per stage against benchmarks and names the bottleneck stage.

When should I not use this webinar marketing skill?

Do not use it for in-person field event logistics or generic lifecycle email nurture, which belong to other skills. It also does not replace full product launch planning — use a launch-strategy skill when the webinar is only one tactic in a broader launch.