win-back

Win-back campaigns re-engage churned customers through segmentation by recency and value, targeted email sequences, personalized offers, and automation triggers. This Skill provides a complete framework including a five-email sequence template, segmentation strategy, offer guidelines, exit feedback templates, and success metrics to implement across SaaS, e-commerce, and subscription businesses.

The win-back email sequence contains five templated emails designed to re-engage dormant customers progressively. Templates address different stages of customer recovery and are stored in resources/email-sequence.md, ready to customize for your specific churn reasons and customer segments.

Segmentation for win-back campaigns prioritizes customers by recency of churn and lifetime value. The Skill provides a segmentation framework that identifies which dormant customers to target first, enabling efficient allocation of re-engagement resources and personalized messaging.

Yes, win-back campaigns apply across SaaS, e-commerce, and subscription businesses. The Skill's framework adapts to different churn reasons and customer lifecycles, providing deliverables and automation trigger definitions that work across these contexts.

Win-back campaigns require automation triggers tied to churn events and suppression rules to avoid fatigue, plus an offers framework to incentivize return. The Skill includes templates for both, along with exit feedback systems to understand why customers left and tailor re-engagement accordingly.

Success metrics for win-back campaigns track re-engagement rates, return customer value, and ROI. The Skill provides templates for defining and monitoring these metrics alongside an implementation checklist to guide deployment and measure campaign effectiveness.