winback-flows

What problem does it solve?

This Skill helps ecomm operators build effective winback/reactivation flows that segment lapsed customers correctly and avoid revenue-killing mistakes like one-size-fits-all discounting.

Core Features & Use Cases

• Recency-based lapsed segmentation: Split lapsed customers into light, deep, dead, and cold bands using last-purchase recency (optionally via modern-mcp).
• Offer ladder design: Choose incentive intensity by segment so you don’t train regular buyers to lapse for discounts.
• Do-not-contact suppression: Exclude customers with refunds, quality complaints, NPS detractors, unsubscribe/list-cleanup signals, or cross-brand active status.
• Channel mix recommendations: Select email as default and selectively add SMS, paid retargeting, direct mail, and phone outreach based on segment economics and engagement.

Quick Start

Use the winback-flows skill to generate a recency-based winback plan for customers who haven’t ordered in the last 6 months, including recommended offers and suppression rules.