What problem does it solve?
This Skill automates the creation and evaluation of persuasive marketing copy for headlines, hooks, CTAs, taglines, and landing-page sections, applying a per-line Visual / Falsifiable / Uniquely-Ours rubric with annotations and ranked alternatives to accelerate conversion-focused output.
Core Features & Use Cases
- Hook/headline and subheadline generation with 3-5 variations, each scored for V/F/U.
- Body-narrative architecture selection (Awareness-building: Problem → Solution → How It Works; Direct-Response: 6 Necessary Beliefs) and orchestration of sub-agents to craft craft-quality copy.
- CTA variations with risk-reversal language near every call to action and per placement.
- Critic, variant, and voice/psychology passes to produce tested variants and ensure brand-consistent voice.
- Social proof integration patterns and artifact-generation workflow for Route A/B/C.
Quick Start
Start a copy run by providing a brief audience + offer, then run the write-copy skill to generate Route B copy with annotated key lines.