What problem does it solve?
Zalo Marketing provides a structured approach to building and operating a Zalo Official Account (OA) in Vietnam, enabling direct customer engagement, automated support, and cost-effective advertising at scale.
Core Features & Use Cases
- OA setup and verification: profile optimization, menu configuration, and OA validation for reliable broadcasting and messaging.
- Customer relationship management: auto-replies, welcome messages, tagging, and handoff to human agents when needed.
- Broadcast and content strategy: crafting high-performing messages and scheduling them for optimal times.
- Zalo Ads & growth: campaign setup, targeting, remarketing from customer lists, and performance optimization.
- Zalo Notifications Service (ZNS): automated transactional alerts to enhance professionalism.
Quick Start
Configure and verify OA, activate welcome messages, and prepare a 1-week broadcast calendar to begin engaging followers.