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100m-offers

Design high-converting offers using Hormozi's value equation and obstacle-to-solution mapping.

428|94|Updated Apr 25, 2026
Search Tags:#pricing#guarantees#bundling#offers#scarcity#mom-test#value-equation
One-click install
npx skills add https://github.com/getagentseal/founder-playbook --skill 100m-offers
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 100m-offers
Source: https://github.com/getagentseal/founder-playbook/tree/main/100m-offers
Command: npx skills add https://github.com/getagentseal/founder-playbook --skill 100m-offers

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps founders and teams design high-converting offers by applying Hormozi's value equation, obstacle-to-solution mapping, and structured packaging to maximize perceived value and pricing power.

Core Features & Use Cases

  • Dream outcome-driven packaging: Translate customer language into a defined dream outcome and a deliverable bundle.
  • Obstacle-to-solution framework: Generate 15+ obstacles across knowledge, skill, environmental, and psychological categories and reverse them into actionable solutions.
  • Delivery vehicle design: Create DFY/DWY/DIY delivery options with defined support modes and timing.
  • Value-cost scoring and trimming: Build a 6- to 10-component offer by scoring value-to-customer against cost to deliver, then trimming low-impact pieces.
  • Enhancements & positioning: Add guarantees, scarcity, urgency, and bundled bonuses; name offers with the MAGIC formula.
  • Reference content: Align with frameworks, cases, examples, and integration guidance provided in the skill’s repository materials.

Quick Start

List a dream outcome from a customer interview, enumerate 15+ obstacles, map each to a solution and delivery vehicle, score and trim to 6-10 components, name the offer with MAGIC, and add a guarantee and scarcity.

Frequently Asked Questions about 100m-offers

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a high-converting offer bundle for a coaching business?▼

Design a high-converting offer bundle by identifying a dream outcome from customer interviews, mapping 15+ obstacles to solutions, and scoring value against cost to trim to 6-10 components. Add guarantees and scarcity to maximize perceived value and pricing power.

What is Hormozi's value equation and how does it apply to offer pricing?▼

Hormozi's value equation structures offer pricing by maximizing the perceived likelihood of achieving a dream outcome while minimizing effort and time delay. Apply it by scoring offer components against delivery cost to ensure perceived value vastly exceeds price.

Can I use the MAGIC formula to name a service-based offer?▼

Yes, you can use the MAGIC formula to name a service-based offer. It provides a structured naming convention that enhances positioning and perceived value for coaching businesses before adding final enhancements like guarantees and scarcity.

What's the best way to identify obstacles for a value-equation offer?▼

The best way to identify obstacles for a value-equation offer is to categorize them into knowledge, skill, environmental, and psychological barriers. Generate at least 15 obstacles from customer interviews to ensure comprehensive solution mapping and delivery vehicle design.

Does offer bundling work for DFY, DWY, and DIY service delivery models?▼

Yes, offer bundling works for DFY, DWY, and DIY service delivery models. You design specific delivery vehicles with defined support modes and timing for each option, then score their value-to-customer against cost to trim into a cohesive 6-10 component bundle.

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