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53-tracking-setup

Configures ad conversion tracking with pixels, CAPI, GA4 events, and UTM conventions before campaign launch.

569|224|Updated Apr 15, 2026
Search Tags:#conversion tracking#ga4#utm parameters#conversions api#meta pixel#offline conversions#ads measurement
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 53-tracking-setup
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 53-tracking-setup
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/53-tracking-setup
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 53-tracking-setup

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Running paid ads without verified tracking wastes budget and produces unreliable data. This Skill guides you through setting up measurement infrastructure — pixels, Conversions API, GA4 events, UTM conventions, and offline conversion tracking — before spending any money on ads.

Core Features & Use Cases

  • Platform Setup Checklists: Step-by-step configuration for Meta Pixel + CAPI, TikTok Pixel, Google Ads conversion tags, Zalo Pixel, and YouTube, including deduplication and Event Match Quality targets.
  • UTM Convention & Event Mapping: Standardized UTM parameter rules aligned with ad naming, plus a GA4-to-platform event mapping table from page_view to purchase.
  • Offline Conversion & Lead Log: Lead logging templates and offline conversion upload workflows for businesses closing deals via inbox or phone, plus data consent requirements (Google consent mode v2, CCPA, Vietnam Decree 13/2023).
  • Use Case: Before launching a Meta lead-generation campaign for a new course, use this Skill to install the pixel and CAPI, define UTM conventions, verify all events fire correctly, and produce a launch-readiness checklist.

Quick Start

Ask the AI to set up conversion tracking for your Meta and Google ads campaign including pixel installation, UTM conventions, and a pre-launch verification checklist.

Frequently Asked Questions about 53-tracking-setup

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up Meta Pixel and Conversions API for ads?▼

Create a Pixel in Events Manager, install it via GTM or the site header, then configure standard events like Lead and Purchase. Set up CAPI through a partner integration such as Shopify or a WordPress plugin, enable event_id deduplication, and verify with Test Events.

What UTM parameters should I use for paid ad campaigns?▼

Use utm_source for the platform (facebook, tiktok, google), utm_medium for the channel type (paid_social, paid_search), utm_campaign as product_audience_date, and utm_content matching the ad name. Keep everything lowercase with no spaces or accents.

How do I track conversions when sales close via phone or inbox?▼

Maintain a Lead Log recording each lead's source, status, and revenue, and ask every customer how they found you. Then upload closed deals with phone or email to Meta Offline Events or Google Ads offline conversions weekly so algorithms learn from actual sales.

Why are my GA4 numbers different from Ads Manager reports?▼

Discrepancies usually come from different attribution windows, missing or inconsistent UTM tags, or duplicate events. Standardize UTM conventions, compare within the same attribution window, and keep cross-source variance under 20 percent.

What is Google consent mode v2 and when is it required?▼

Consent mode v2 sends four signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) defaulting to denied until the user consents. It is mandatory for any EU or UK traffic; without it you lose personalized ads and audience features.

When should I not launch an ad campaign?▼

Do not launch until every tracking verification item passes: pixel fires on landing and thank-you pages, correct conversion event types, no duplicate events, CAPI active with EMQ at or above 6.0, and UTM tags on all ad links.

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