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minhnv0807
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61-budget-planning

Generates marketing budget allocation plans with channel splits, scaling thresholds, and spend trackers.

569|224|Updated Apr 15, 2026
Search Tags:#cost control#roas#marketing budget#budget allocation#budget planning#ad scaling#media spend
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 61-budget-planning
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 61-budget-planning
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/61-budget-planning
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 61-budget-planning

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often spend budgets without a clear allocation logic, losing money on underperforming channels and lacking rules for when to scale or cut spend. This Skill produces a structured budget plan that ties spend to revenue targets and defines concrete decision thresholds.

Core Features & Use Cases

  • Reverse Budget Calculation: Derives minimum ad budget from revenue targets using a 7-step funnel formula with three scenarios (conservative, base, optimistic).
  • Multi-Layer Allocation: Splits budget by bucket (ads, content, KOL, tools, reserve), by channel (Meta, TikTok, Google, Zalo), by funnel stage, and by campaign/month.
  • Decision Rules & Tracking: Defines numeric thresholds for scaling (+20-30% when ROAS exceeds target) and cutting spend, plus a monthly plan-vs-actual tracker and weekly/monthly/quarterly review cadence.
  • Use Case: A marketing lead planning next quarter's budget asks for an allocation across Meta and TikTok with clear cut-loss thresholds, and receives a complete budget plan markdown file with trackers and review cadence.

Quick Start

Ask the AI to create a marketing budget plan for your brand given your total budget, revenue target, and current channel performance.

Frequently Asked Questions about 61-budget-planning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing budget allocation plan?▼

Start by calculating the minimum budget backward from your revenue target using funnel conversion rates, then allocate across buckets (ads, content, tools, reserve), channels, and campaigns. The Skill outputs a markdown plan with trackers and review cadence.

How to split ad budget between Meta, TikTok, and Google?▼

Allocate based on historical ROAS and CPL per channel rather than evenly. A typical SME benchmark is 50-60% Meta, 15-20% TikTok, 10-15% Google, with 10-15% reserved for testing new channels.

When should I increase or cut ad spend?▼

Increase budget by 20-30% when ROAS exceeds 1.5x target for 7 consecutive days and frequency stays below 2.5. Cut or pause when ROAS falls below break-even after 14 days or CPL exceeds 2x target after 7 days of testing.

What percentage of marketing budget should be reserved?▼

Keep 10-15% of the total budget as an unallocated reserve for unexpected opportunities or issues. Never allocate the full budget at the start of the planning period.

When is this budget planning skill not the right choice?▼

It is not for calculating minimum budget from revenue targets alone (use the reverse-KPI skill), building a detailed per-campaign media plan, or creating an overall marketing strategy plan. Those are handled by separate related skills.

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