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70-lead-magnet

Designs free lead magnets that exchange gated content for contact information in Vietnamese SME campaigns.

569|224|Updated Apr 15, 2026
Search Tags:#lead generation#lead magnet#free tool#form design#gated content#zalo#vietnam marketing
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 70-lead-magnet
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 70-lead-magnet
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/70-lead-magnet
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 70-lead-magnet

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Vietnamese SMEs running lead ads often do not know what to give away in exchange for a phone number, resulting in low-quality leads that never convert. This Skill decides what to offer, how to gate it, which contact fields to request, and which channel to deliver through.

Core Features & Use Cases

  • Lead Magnet Selection Matrix: Maps formats (checklist, price sheet, mini-guide, quiz, Google Sheet calculator, free consultation) to customer awareness stages (TOFU/MOFU/BOFU) with Vietnam-specific examples.
  • Gating and Delivery Decisions: Provides decision tables for gate level, form fields (phone/Zalo first, max 3 fields), and VN-first delivery channels (Zalo OA, m.me keyword, SMS before email).
  • Free Tool Scoring: An 8-factor scoring rubric with a build ladder (Google Forms to custom development) to decide whether a free tool is worth building.
  • Use Case: A spa owner running Meta lead ads uses this Skill to choose a free skin consultation as the lead magnet, gate it with phone number only, deliver via Zalo OA, and measure lead quality by reply rate instead of download count.

Quick Start

Ask the AI to design a lead magnet for your product or service, including format recommendation, gating decision, delivery channel, and thank-you page plan.

Frequently Asked Questions about 70-lead-magnet

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose a lead magnet for lead generation ads?▼

Match the lead magnet format to the awareness stage of your current leads: quizzes and checklists for TOFU, comparison sheets and calculators for MOFU, and price sheets or free consultations for BOFU. The offer must solve one specific problem usable in under 10 minutes.

What contact information should a lead magnet form ask for?▼

Ask for a maximum of three fields, prioritizing phone number (which doubles as Zalo in Vietnam), then name, then one qualifying question only if it changes follow-up handling. Email should not be the first field since it adds friction with low usage in Vietnam.

Should I gate my lead magnet or give it away freely?▼

Fully gate high-value BOFU content where lead intent matters more than reach, partially gate mini-guides and price sheets, and leave TOFU content ungated when the goal is awareness and sharing. Partial gating is the most commonly used balance.

When should I build a free tool instead of a PDF lead magnet?▼

Build a free tool only when both conditions hold: real search demand exists for it, and someone can maintain it long-term. Score it on the 8-factor rubric; below 15 of 40 points, use a checklist or spreadsheet instead.

How do I measure lead magnet quality beyond download counts?▼

Measure four signals over 7-14 days: post-capture engagement rate, ICP fit of sampled leads, conversion to the next step like booking or pricing requests, and cost per lead against benchmarks. High downloads with no replies indicate the magnet attracted the wrong audience.

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