What problem does it solve?
It helps product and growth teams decide whether to scale, test, or kill an acquisition channel using unit economics, customer quality, and scalability signals instead of gut feel or vanity metrics.
Core Features & Use Cases
- Unit economics evaluation: estimates and compares CAC, LTV, LTV:CAC, and payback to blended benchmarks for a clear financial stance.
- Customer quality assessment: compares retention, churn, NRR, and ICP fit to detect whether the channel attracts durable customers or churners.
- Scalability check: analyzes magic number (S&M efficiency), addressable volume potential, and CAC trend to determine whether scaling is likely to hold up.
- Actionable recommendation output: produces a decision-oriented recommendation (scale aggressively, test & optimize, kill/pause, or invest with caps for strategic channels) based on thresholds and inputs.
- Use case: When you have to reallocate budget across paid, outbound, content, and partnerships, this skill turns your channel metrics into a prioritized decision.
Quick Start
Ask the AI to evaluate an acquisition channel by providing the channel name, months running, monthly spend, customers acquired per month, CAC (or inputs to calculate it), blended CAC and LTV, current MRR/ARR, and your target growth rate.
