acquisition-channel-advisor

To evaluate acquisition channels using unit economics, calculate CAC, LTV, LTV:CAC ratio, and payback period to judge cash efficiency and determine whether to scale, test, or kill a channel.

The best way to decide whether to scale or kill a marketing channel is to analyze unit economics, customer quality via cohort retention, and scalability metrics like the magic number to produce finance-backed recommendations.

To calculate the payback period and magic number for growth marketing, analyze monthly spend, customers acquired, blended CAC, and blended LTV to assess cash efficiency and addressable volume limits.

To compare customer quality and retention across acquisition channels, analyze cohort retention, churn rates, NRR, and ICP fit to detect quality problems before increasing budget.

You should pause or kill a paid acquisition channel when unit economics show poor payback, customer quality assessments reveal low retention or bad ICP fit, and scalability checks indicate rising CAC trends.

Yes, channel evaluation works for comparing organic, outbound, paid, partner, and event channels by applying standardized unit economics and cohort retention metrics to optimize multi-channel budget allocation.