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ad-creative-audit

Score paid media ad creative against RMBC direct response principles.

13|5|Updated Mar 20, 2026
Search Tags:#marketing#copywriting#performance-analysis#cta-optimization#ad-audit#rmbc#visual-copy
One-click install
npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill ad-creative-audit-coleschaffer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ad-creative-audit
Source: https://github.com/coleschaffer/dtc-copywriting-skills/tree/main/skills/ad-creative-audit
Command: npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill ad-creative-audit-coleschaffer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This RMBC-style audit helps marketers evaluate paid media ad creative against direct response principles, delivering actionable fixes across hook, mechanism, proof, CTA, and visual-copy alignment.

Core Features & Use Cases

  • 5-dimension scoring: Hook Strength, Mechanism Clarity, Proof Density, CTA Urgency, Visual-Copy Alignment.
  • Actionable fixes: Top 3 fixes tied to the lowest-scoring dimension, with precise replacement guidance.
  • Competitive positioning notes: Identify implicit claims and sharpen market differentiation.
  • Use cases: Optimize Meta and YouTube ads, carousel and video formats, for both cold and warm audiences.

Quick Start

Provide the ad copy, format, platform, audience data, and optional visuals or performance metrics, and I will generate a complete RMBC-style audit.

Frequently Asked Questions about ad-creative-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit paid ad creative against direct response principles?▼

To audit paid ad creative, evaluate it across hook, mechanism, proof, CTA, and visual-copy alignment using the RMBC framework, producing a 0-100 score and actionable fixes.

What is the RMBC framework for ad audits?▼

The RMBC framework for ad audits scores creative against direct response principles across five dimensions: hook strength, mechanism clarity, proof density, CTA urgency, and visual-copy alignment.

Can I audit TikTok and YouTube video ads using this RMBC method?▼

Yes, you can audit TikTok and YouTube video ads by providing the ad copy, format, platform, and audience data to receive RMBC-aligned scoring and competitive positioning notes.

How do I use CTR and CPA data to improve my Meta ad creative audit?▼

Provide performance metrics like CTR, CPA, and ROAS alongside your ad copy to ground the audit scoring, generating per-dimension scores and top fixes tied to your actual results.

What's the best way to fix low CTA urgency in direct response ads?▼

The best way to fix low CTA urgency is to run an RMBC audit to identify the weakest scoring dimension and apply the precise replacement guidance provided in the actionable next steps.

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