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ad-creative-audit

Score paid media ad creative against RMBC direct-response principles.

13|5|Updated Mar 20, 2026
Search Tags:#marketing#paid-media#ad-audit#copy-analysis#rmbc#creative-score
One-click install
npx skills add https://github.com/stefan-georgi/dtc-copywriting-skills --skill ad-creative-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ad-creative-audit
Source: https://github.com/stefan-georgi/dtc-copywriting-skills/tree/main/skills/ad-creative-audit
Command: npx skills add https://github.com/stefan-georgi/dtc-copywriting-skills --skill ad-creative-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It provides a systematic audit of paid‑media ad creative, scoring hook, mechanism, proof, CTA, and visual‑copy alignment against the RMBC direct‑response framework and delivering actionable fixes.

Core Features & Use Cases

  • 5‑dimensional scoring (hook, mechanism, proof, CTA, visual alignment) with a total out of 100.
  • Actionable top‑3 fixes tied to the lowest‑scoring dimension.
  • Competitive positioning notes to sharpen market differentiation.
  • Performance contextualization when CTR, CPA, ROAS, or other metrics are supplied.
  • Ideal for marketers, copywriters, and ad managers looking to elevate Meta, YouTube, TikTok, native, or display ads.

Quick Start

Run the ad‑creative‑audit skill with your ad copy, format, platform, and audience details to receive a scored audit and actionable fixes.

Frequently Asked Questions about ad-creative-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit ad creative against the RMBC direct-response framework?▼

To audit ad creative against the RMBC framework, provide your ad copy, format, platform, and audience details. The audit scores hook, mechanism, proof, CTA, and visual-copy alignment out of 100 to deliver actionable fixes.

Can I evaluate TikTok and YouTube ads using RMBC principles?▼

Yes, you can evaluate TikTok and YouTube ads using RMBC principles. The audit supports paid media platforms like Meta, YouTube, TikTok, and native displays by scoring visual-copy alignment and direct-response elements.

What is the best way to score ad copy for hook, mechanism, proof, and CTA?▼

The best way to score ad copy is using a 5-dimensional audit that evaluates hook, mechanism, proof, CTA, and visual alignment. This generates a total score out of 100 and provides actionable top-3 fixes tied to the lowest-scoring dimension.

How do I use performance metrics like CTR, CPA, and ROAS to improve ad copy?▼

To use performance metrics like CTR, CPA, and ROAS to improve ad copy, supply them during the audit. The evaluation contextualizes these metrics against your RMBC scores to identify why specific creative elements underperform.

Does RMBC ad auditing provide competitive positioning notes for paid media?▼

Yes, RMBC ad auditing provides competitive positioning notes for paid media. Alongside actionable fixes, the audit delivers strategic notes designed to sharpen market differentiation for your ads across platforms like Meta and TikTok.

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