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lead-writer

Generate three 200-500 word opening leads for direct-response copy.

13|5|Updated Mar 20, 2026
Search Tags:#copywriting#mechanism#direct-response#marketing-copy#audience-awareness#rmbc#lead-writing
One-click install
npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill lead-writer-coleschaffer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: lead-writer
Source: https://github.com/coleschaffer/dtc-copywriting-skills/tree/main/skills/lead-writer
Command: npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill lead-writer-coleschaffer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Automates the creation of opening leads for long-form direct-response copy, delivering 3 ready-to-test 200-500 word leads that determine whether readers engage with the rest of the copy.

Core Features & Use Cases

  • Generate 3 lead variations across different lead types (story, problem agitation, curiosity, news, contrarian) or auto-recommended if you specify auto.
  • Analyze audience sophistication and map each lead to the appropriate Schwartz awareness level.
  • Output a structured brief for each lead, including a strength score, best format fit, awareness match, risk factors, and a tie to the mechanism.
  • Integrate with RMBC context to ensure consistency with hooks and the mechanism reveal, ready for handoff into body copy.
  • Support quick testing workflows by exporting leads that pair with follow-on prompts such as mechanism ideation, advertorial writing, or copy audits.

Quick Start

Provide product_description, target_audience, and lead_type (or auto) to generate three opening leads.

Frequently Asked Questions about lead-writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write opening leads for long-form direct-response copy?▼

Opening leads for direct-response copy are generated by providing a product description, target audience, and lead type to produce three 200-500 word variations ready for testing.

What types of leads work best for sales pages and VSLs?▼

Sales pages and VSLs perform best with leads customized by audience awareness levels, utilizing story, problem agitation, curiosity, news, or contrarian lead types to drive reader engagement.

How do I match a direct-response lead to my audience's awareness level?▼

Direct-response leads are matched to audience awareness by analyzing audience sophistication and mapping each generated lead variation to the appropriate Schwartz awareness level for optimal engagement.

Can I auto-generate lead variations for advertorials and marketing emails?▼

Yes, advertorials and marketing emails are supported by setting the lead type to auto, which automatically recommends and generates three tailored opening lead variations with strength scores.

What is the RMBC framework for direct-response copywriting?▼

The RMBC framework is a direct-response copywriting methodology loaded from context resources to ensure opening leads maintain consistency with hooks and the mechanism reveal before body copy handoff.

How do I evaluate the strength and risk of generated marketing copy leads?▼

Marketing copy leads are evaluated using a structured brief that outputs a strength score, best format fit, awareness match, risk factors, and mechanism setup references for each variation.

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