What problem does it solve?
Marketing teams running campaigns on Google Ads and Meta Ads must manually check budget pacing, CPA/ROAS drift, underperforming ads, and anomalies every day across two platforms, which is slow and easy to miss. This Skill automates that daily read-only review and turns raw spend and performance numbers into a ranked list of findings with concrete recommended actions.
Core Features & Use Cases
- Budget Pacing Checks: Compares spend-to-date against the expected linear pace for every campaign, flagging overpacing and underpacing before budgets are exhausted or wasted.
- Drift and Anomaly Detection: Detects CPA/ROAS drift against 30-day baselines, low-CTR ads, zero-conversion keywords, wasted-spend search terms, and sudden anomalies like spend spikes or delivery stops.
- Ranked Recommendations: Posts exactly one message per run to a configured alert channel, with each finding paired to a specific human-actionable recommendation such as pausing an ad, shifting budget, or adding a negative keyword.
- Use Case: A growth team schedules a daily cron that spawns a fresh session with read-only access to both ad platforms; each morning the team receives a single ranked digest of pacing risks, drifting campaigns, and underperformers to act on.
Quick Start
Run the daily ad performance review across my Google Ads and Meta Ads accounts and post the ranked findings and recommendations to the alerts channel.
