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ads-apple

Analyze Apple Search Ads exports to diagnose campaign structure, bids, creatives, attribution, and budget pacing.

2|Updated Feb 18, 2026
Search Tags:#creative-testing#asa#apple search ads#campaign-audit#app-store-ads#bid-optimization#mobile-attribution
One-click install
npx skills add https://github.com/successunforgettable/coachflow --skill ads-apple-successunforgettable
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-apple
Source: https://github.com/successunforgettable/coachflow/tree/main/.agents/skills/ads-apple
Command: npx skills add https://github.com/successunforgettable/coachflow --skill ads-apple-successunforgettable

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Provides a comprehensive, structured audit of Apple Search Ads accounts to identify weaknesses in campaign architecture, bidding, creatives, attribution, and budget pacing so advertisers can reduce CPI, improve tap-to-install rates, and increase ROI.

Core Features & Use Cases

  • Campaign Structure Review: Validates separation of Brand, Category, and Competitor campaigns and checks Search Match isolation and keyword hygiene.
  • Bid & Budget Health: Compares CPT, TTR, and install CVR against benchmarks, evaluates bid strategies and daily pacing, and flags over- or under-spending.
  • Creative & Attribution Analysis: Assesses Creative Sets and Custom Product Pages coverage, reviews MMP and SKAdNetwork integration, and verifies post-install event tracking for CPA/ROAS accuracy.
  • Use Case: An iOS app marketer provides 30 days of ASA exports and MMP metrics to receive a scored ASA Health Report with critical issues, benchmark comparison, quick wins, and a prioritized remediation plan.

Quick Start

Paste your last 30 days of ASA campaign exports with spend, taps, installs, CPT, TTR, placements, and MMP name to generate an ASA Health Score and prioritized action plan.

Frequently Asked Questions about ads-apple

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Apple Search Ads campaigns to lower CPI?▼

An Apple Search Ads audit evaluates campaign structure, bidding, creatives, attribution, and budget pacing to identify performance weaknesses. Reviewing these areas helps reduce CPI, improve tap-to-install rates, and increase overall ROI.

What metrics do I need to provide for an Apple Search Ads health check?▼

An Apple Search Ads health check requires 30 days of ASA dashboard exports containing spend, taps, installs, CPT, TTR, placements, and country-level splits. Providing your MMP name is also necessary to verify SKAdNetwork integration and post-install tracking.

How does Apple Search Ads bid optimization work with campaign structure?▼

Apple Search Ads bid optimization validates the separation of Brand, Category, and Competitor campaigns while checking keyword hygiene. It compares CPT and TTR against benchmarks to evaluate bid strategies and flag daily budget pacing issues.

Can I use my MMP metrics to check Apple Search Ads attribution setup?▼

Yes, you can use MMP metrics to check Apple Search Ads attribution setup by assessing SKAdNetwork integration. This verifies post-install event tracking for CPA and ROAS accuracy, ensuring your iOS campaign measurement is correct.

What is the best way to review Custom Product Pages in Apple Search Ads?▼

The best way to review Custom Product Pages in Apple Search Ads is to assess Creative Sets coverage across placements. This evaluates creative variations and country-level splits to improve tap-to-install rates and maximize ROI.

Why does my Apple Search Ads health score matter for iOS app advertising?▼

An Apple Search Ads health score matters because it provides a 0-100 benchmark comparison of your account performance. It generates a prioritized findings report with actionable fixes, highlighting critical issues and quick wins for your iOS app advertising.

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